Football operations executive leading governance, licensing, and daily operations at Al Kholood Sports Company, Saudi Arabia's first foreign privately owned club, acquired mid-preseason in July 2025. Stepping into a fast-moving and largely unknown environment, I took on the challenge of restructuring and stabilizing a chaotic operation while taking into account the complexities of Saudi football from day one.

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Working in an intense, high-pressure environment, most of time 18-hour days with new problems to solve daily; I led the club through its most critical operational targets by securing AFC Licensing, maintaining Governance Grade B, reaching fan attendance KPIs. Each of these was delivered under tight timelines and with limited existing infrastructure, requiring constant adaptation, problem-solving, and coordination.

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I lead with a high-performance mindset and expect the same from everyone around me. I push staff out of their comfort zones, demanding problem-solving, multitasking, and full commitment. My goal is to build a dynamic team where people challenge and push each other every day because winning starts long before kick-off.

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My approach is centered on bringing clarity and structure to complex environments, driving cost efficiency and full compliance, and ensuring every single part of the organization is aligned to support first-team performance and long-term sustainability.